Inputs & Assumptions
Start with “Baseline” (today), then apply the “Loyalty Scenario” uplift + costs.
Payback & ROI are shown for this window.
We normalize outputs “per 1,000,000 units”.
Baseline (Today)
Current StateIf you prefer, you can derive revenue from Orders × AOV.
Used to estimate gross profit impact.
Excludes COGS. Include staff, rent, IT run, marketing, etc.
Finance, one-offs, depreciation, etc (simplified).
Volume Drivers (for “units”)
Used to compute orders/customer per-million normalization.
Used to allocate uplift and reward cost to member-driven sales.
Loyalty Scenario
Proposed ChangeMore member orders due to engagement.
Basket size increases for members.
“pp” = percentage points (simplified benefit).
Converts churn improvement into revenue uplift. Keep small.
Program ops, partners, analytics, etc.
Platforms, integrations, data, apps, vendors.
Campaigns, CRM pushes, personalization content.
Points/redemptions, discounts, perks.
If horizon is >1 year, this is not repeated.
Actions
Save or export assumptions for the Nexinc report pack.
Executive Dashboard
Baseline vs Scenario. Health checks are based on your thresholds.
Per 1,000,000 Units Normalized View
Useful when we don’t have full “units” disclosure. Choose unit type on the left.
- If Net Profit / 1M is negative, the loyalty model is currently too expensive for the uplift.
- If ROI is strong but margin health is weak, we adjust the reward rate, targeting, or reduce tech/run costs.
Execution Plan Template (auto-filled)
This becomes the “what / how / when / by whom” section in the Nexinc report.
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Notes & Limits
This simulator is intentionally simple. It’s designed to get to a decision-ready first pass, then we validate with real MAF figures (member cohorts, redemption curves, churn, CAC, channel margins, etc.).
Next step (when you want): we plug in retail disclosure numbers from the uploaded reports and generate the full Nexinc “Current State → Opportunity → Operating Model → Roadmap” pack.